Whistle Labs is a San Francisco-based pet technology company that creates GPS and health tracking devices for dogs and cats. Since its inception in 2012, the company has revolutionized the pet tracking industry, creating a bond between pets and their owners like never before. In 2021, Whistle Labs embarked on a journey of transformation to update its brand identity and messaging, driven by its passion for creating better pet care solutions.
Give us a whistle!
The Work.
Whistle Labs aimed to create a brand identity that pet owners could relate to on a deeper level. The objective was to establish the company as a compassionate and dependable partner in the pet care industry, driven by the latest data-driven insights. The goal was to create a brand that was a reflection of its mission and values, resonating with pet owners who value their furry friends' health and well-being.
Every lick, scratch, and sip.
The insight.
Whistle Labs collaborated with us to create a new brand identity that reflected the company's values and mission. Our Creative Team conducted extensive research to better understand Whistle Labs' target audience, which led to a new brand strategy and messaging platform.
The new brand identity features a sleek, modern design that emphasizes the company's focus on technology and data-driven insights. The brand's color palette includes shades of blue and green that reflect the company's focus on pet health and well-being.
The new messaging platform highlights Whistle Labs' unwavering commitment to pet health and wellness. The Whistle Smart Collar messaging emphasizes the importance of data-driven insights to help pet owners make informed decisions about their pets' care. The updated visual messaging is designed to appeal to pet owners who are passionate about their pet's well-being and who are looking for a reliable partner in the pet care industry.
healthy paws.
The RESULT.
The rebranding effort was launched in early 2021, and the response has been overwhelmingly positive. The new brand identity and messaging have resonated with customers and industry experts alike, helping Whistle Labs stand out in a crowded market. The updated brand identity has positioned the company as a leader in the pet technology industry and has paved the way for new product offerings and exciting opportunities for growth.
The new messaging has helped establish Whistle Labs as a company that genuinely cares about the health and well-being of pets. The rebranding effort has created a deep emotional connection between pet owners and Whistle Labs, strengthening the company's bond with its customers.
